Marketing Data Scientist
Company: MANTL
Location: Coquille
Posted on: February 21, 2021
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Job Description:
Who is MANTL?MANTL is a fast-growing NYC-based FinTech SaaS
company on a mission to build technology that will help America's
financial institutions and their communities thrive. Think Shopify
or Squarespace, but purpose-built for community banks and credit
unions. We are drastically changing the landscape through modern
banking software that empowers banks and credit unions to grow
digitally.Our flagship product, Online Account Opening, has quickly
become considered best in class in our industry, showing clear and
material performance beyond any of our competitors. Suffice it to
say, our customers love MANTL.Since launching our first product in
2017, we have built several new products, thoughtfully grown the
team, and have become a market leader.Who makes up our team?People
are our most important asset and the number one reason we all love
working at MANTL. As a team, we value accountability, transparency
and collaboration. We have agile teams, with clear,
outcomes-focused goals.We're a group of passionate people with
diverse backgrounds and skill sets with a unified goal - growing
MANTL. We support an open and transparent culture that helps foster
productive and engaging discussions. We want to work with inclusive
people who understand the importance of treating their colleagues
exceptionally well - people who will gladly go out of their way to
help others with things big and small.We are always a work in
progress and love hearing feedback from our team.Marketing Data
Scientist- What You Will DoAs a Marketing Data Scientist focusing
on marketing campaign analytics, you'll be responsible for building
the foundation for data management, report building, analytics and
campaign attribution, working closely with other members of the
marketing team as well as across the organization including sales,
PR and content to help us understand the impact of our campaigns
and how they translate into opportunities for our sales team while
identifying areas of opportunity.Who You Are* You have 5+ years of
experience performing data cleansing and validation, transforming
and analyzing large datasets from a variety of data sources into
insights - preferably within marketing or consumer tech.* You can
build and maintain data flow processes from internal and external
sources, assist in data management, governance, attribution rules
to ensure data integrity across different channels/platforms.* You
have experience managing marketing automation platforms (Hubspot,
SharpSpring) and their integration with Salesforce - You're
intimately familiar with lead lifecycle management, including lead
scoring strategies, nurture workflows, etc.* You have experience
using data visualization tools (Tableau, Looker, etc) and
Proficiency in SQL or other query languages.* You can analyze
cross-channel data, including email marketing, digital ads, event
attendance, and provide insights to optimize demand generation,
customer acquisition and pipeline engagement initiatives.* You have
experience building multi-touch attribution models for both demand
generation and engagement campaigns. * You can pull and analyze
product usage data and provide insights for content and campaign
development.* You have experience working closely with
Sales/Marketing Ops teams to identify automation needs and support
the continuous improvement of our marketing efforts by designing,
tracking, and analyzing the impact of marketing campaigns.* You
have experience building and maintaining dashboards, KPI/metric
reports, and other data visualizations as needed.* You have
experience partnering with email and channel teams to design,
establish and analyze A/B and multivariate tests for marketing
campaigns.* You can effectively communicate analytical results to
non-technical team members by explaining the story behind the data
and make recommendations to the business based on data insightWe
don't expect you to have all of these things - but we do expect you
to be exceptional at some. Tell us what those are.What You'll Love
About UsJoining MANTL means joining an ambitious and exceptional
team that solves complex problems every day. We offer a unique
employee experience based on the values of transparency,
accountability and collaboration, and we are deeply proud of our
culture. From unlimited vacation and fully covered health benefits
to interesting and fun team events, we strive to show we truly care
about our employees' happiness and engagement.
Keywords: MANTL, Eugene , Marketing Data Scientist, Advertising , Coquille, Oregon
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