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Product Marketing Manager, Competitive Intelligence

Company: Zendesk
Location: Remote
Posted on: November 18, 2021

Job Description:

Job Description In 2020, worldwide spending on CRM software grew to $44B and is expected to reach $48B by 2021. At the same time, CRM software represented 25% of enterprise application spend. The CRM space is one of the hottest spaces to work at today. And with the landscape in the CRM world as competitive as ever, the business is looking to our Competitive Intelligence team here at Zendesk to increasingly influence the strategic direction of the company and product. If you want to have a strategic impact on the business, enjoy driving initiatives and working cross functionally across the business, and get excited to present to the business about our competitive edge, this is a role meant for you! What the day to day looks like: * We conduct ongoing in-depth research on competitor go-to-market strategy and product capabilities by using a number of different sources including win/loss reports, secondary research (analyst reports, webinars, PR, etc.), and publicly available information * We develop a regular cadence of company-wide briefings and department specific updates (Company all hands, Product Summits, C-staff meetings, Sales Kickoff, Sales & Success Training) to instill awareness * We support field teams (sales, presales, success, services) with global training in partnership with Sales Enablement, scalable self serve competitive assets (internal and external facing) as well as high touch support on sales deals and in competitive situations with customers (present to prospects and customers if needed) * We come up with the strategy, lead marketing campaigns, and produce key marketing assets to help to tell our differentiated story to the market * We publish ongoing updates on market conditions to track company progress and periodically validate the total addressable market sizing for specific go-to-market verticals or use-cases * We work with Product, Marketing, Sales, Finance, and Legal to analyze the financial impact of pricing new features or SKU Benefits to you: * This role comes with many outstanding learning and development opportunities: * Joining a group of accomplished, sharp, and easy to work with team members! * Become enriched with deep subject matter expertise in not only our competition but also the markets we serve. * Have the opportunity to bring to bear this intelligence to influence the business across sales, marketing, product, success, etc., wherever there are opportunities. * Develop product marketing and marketing strategy skills Requirements: * 5+ years of competitive, market intelligence, sales, and/or pre-sales experience * Experience working in the SMB, Commercial or Enterprise CRM/Customer Engagement space (Salesforce automation, Marketing Automation, Customer Service, Messaging, Contact Center) * Experience driving strategic programs across GTM and product teams Nice to haves: * Hands on experience in performing analysis using one or more of the following technologies: SQL, Tableau or another BI tool * Experience in market research and quantitative analysis, including building models and scenario planning * Proven understanding of enterprise software or SaaS economics; comfortable reviewing a 10-K or S-1 to extract insights * Familiarity and experience with competitive analysis, and addressing a diverse audience of internal partners About Zendesk - Champions of Customer Service Zendesk started the customer experience revolution in 2007 by enabling any business around the world to take their customer service online. Today, Zendesk is the champion of great service everywhere for everyone, and powers billions of conversations, connecting more than 100,000 logos with hundreds of millions of customers over telephony, chat, email, messaging, social channels, communities, review sites and help centers. Zendesk products are built with love to be loved. The company was conceived in Copenhagen, Denmark, built and grown in California, taken public in New York City, and today employs more than 4,000 people across the world. Learn more at www.zendesk.com. We believe in service. Learn more about how we provide support to our local communities with volunteering, grants and product donations. Zendesk is an equal opportunity employer, and we're proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here. Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to benefits@zendesk.com with your specific accommodation request. By submitting your application, you agree that Zendesk may collect your personal data for recruiting, global organization planning, and related purposes. Zendesk's Candidate Privacy Notice explains what personal information Zendesk may process, where Zendesk may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Zendesk's use of your personal information.

Keywords: Zendesk, Eugene , Product Marketing Manager, Competitive Intelligence, Advertising , Remote, Oregon

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