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Senior Brand Marketing Manager

Company: 52 Limited
Location: Cottage Grove
Posted on: November 25, 2022

Job Description:

Senior Brand Marketing Manager - 52 Limited
How you fill your 52 weeks is your business. Helping you find your next opportunity is ours.
Our client, a leader in the gardening and horticulture industry, is looking to add a Senior Brand Marketing Manager to their team in Cottage Grove, OR. In this hybrid role, the Sr. Brand Marketing Manager will take ownership on setting and delivering the brand strategy through multiple channels and across various markets. With strong roots throughout the northwest, this client is looking for a candidate that is passionate and invested in horticulture and maintaining the values of the business. Interested in learning more? Read below for more details and then send your application in today!
As the Sr. Brand Marketing Manager, you will:

  • Lead strategy, development and coordination of content for customer acquisition through Print, Digital, Social Media, PR, Retail and Wholesale aligned to target customer profiles.
  • Manage paid media/advertising, event, and sponsorship strategies with responsibility for tracking and ROI/ROAS reporting
  • Conceptualize, plan, and execute holistic multi-channel marketing campaign strategies to generate sales, build customer loyalty and increase the customer lifetime value
  • Develop annual marketing strategies with expected outcomes and plans to execute
  • Weekly/monthly sales reporting and commentary across all channels and activities
  • Research and understand the full line of product offerings, providing marketing platform recommendations and rationale for category promotion along with specific varieties.
    Who we are looking for:
    • The ability to work with the Leadership team and define marketing strategies, build PR strategy, execute consumer research, and operate under a creative strategy plan.
    • Someone with a skillset in creative and graphic design experience.
    • You have a full understanding and execution of all paid media buying strategies and marketing channels such as Mail-Order Catalogs, Tik-Tok, Facebook, Google, Instagram, Amazon Sponsored Ads, Programmatic, paid search, and paid social.
    • You have a leadership mindset and are able to cultivate and motivate a high-functioning team of top-level talent with clear goals, roles, and vision for the future with managerial courage and a focus on culture, engagement, growth, and development.
    • You are a creative thinker who is able to be strategic and creative in thought and action. Playing a central role in the ever-evolving role of marketing within the business.
    • You have strong communication skills
    • You have strong intuition, are creative, enjoy problem solving, are innovative, and can create clarity in moments of ambiguity.
    • The ideal candidate will have 7+ years of experience in developing digital and print marketing strategies, storytelling, copywriting, as well as experience within a marketing leadership role
      We know that experience is gathered in many ways. If you have a demonstrated ability to fulfill the job duties but got there in a different way, please apply.
      Why Work with our Client:
      • Opportunity to build up the marketing team, run point on future success, and manage the design and strategy process
      • Benefits Summary to be shared during interview process
        Why 52 Limited:52 Limited is a digital staffing agency with an industry-leading focus on the creative + technology space. We exclusively place tech and creative talent in direct-hire, contract-to-hire, and contract roles
        52 Limited's reputation in the recruiting industry is unparalleled in the Pacific Northwest. While we're headquartered right here in Portland, our tenured team routinely places world-class talent from all over the West Coast and Texas. We work with some of the most forward- thinking and recognizable clients in Portland, Seattle, Los Angeles, Austin, and beyond. To learn more about our team, visit www.52ltd.com/our/story
        We are committed to fostering a people-first candidate experience that benefits our talent, clients, and community. 52 Limited encourages a diversity of applicants of all backgrounds and identities to apply. Let us know if you need a reasonable accommodation during the application or interview process.

Keywords: 52 Limited, Eugene , Senior Brand Marketing Manager, Executive , Cottage Grove, Oregon

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