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Director, Channel Marketing

Company: isolved
Location: Remote
Posted on: November 26, 2022

Job Description:

isolved, Inc.Director, Channel MarketingOur mission at isolved is to help people exceed their goals through transformational employee experience - and we practice what we preach. isolved has been recognized as a Great Place to Work-Certified \u2122 company, which is an achievement that was validated through our own employee feedback. We believe that when you have a healthy culture, you move from a company to a team - and teamwork is one of our core values. In every department throughout the organization, our people go above and beyond to support each other because when one person wins, we all win.If you are an innovative marketer who's digitally-savvy, analytical and social media aware all at once, and who is looking for a high growth opportunity in a fast-paced environment then read on! If you are obsessed with developing marketing strategies that attract and retain strong channel partners, and that help those partners maximize their success, we would love to hear from you.The Director of Channel Marketing is responsible for overseeing the marketing channel team, reporting to the VP of Marketing, this role manages a team of field marketing region managers focused on building and executing marketing strategies and programs to increase lead generation and pipeline growth for each channel market. The Director of Channel Marketing will collaborate with cross-functional departments including Sales, Product Marketing and Brand to implement new programs and processes that assist the Channel Marketing team in achieving its marketing goals. This individual will be instrumental in helping the Channel Managers optimize marketing strategies and increase profitabilityPrimary Responsibilities

  • Evaluating and improving existing channel marketing strategies.
  • Developing new channel marketing strategies and implementing marketing plans.
  • Analyzing market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
  • Deploying channel marketing strategies in collaboration with the marketing team, senior managers, and other departments.
  • Overseeing the Channel Marketing team.
  • Effectively understand and drive towards department lead goals.
  • Analyze, and disseminate comprehensive reporting.
  • Collaborate with Sales, Product Marketing, Brand, and other cross-functional teams to create dynamic, engaging, and successful marketing campaigns that generate demand and increase lead flow.Measurement for Success
    • Meet or exceed Channel Marketing team goals (MQLs, SALs & SQLs).
    • Demonstrated success in impacting wins and sales bookings.
    • Development and implementation of new marketing strategies and programs that support and strengthen partner relationships.
    • Provide Channel Marketing team members with opportunities for professional development and career growth.Essential Requirements
      • 5+ years' experience in channel marketing.
      • In-depth knowledge of current digital marketing technologies and techniques.
      • Exceptional analytical and strategic thinking skills.
      • Proficient knowledge of lead scoring and nurturing techniques.
      • Strong analytical skills, proficiency in data analysis, and agility to quickly understand the relationship between marketing results and business outcomes.
      • Comprehensive knowledge of Microsoft 365, in particular Excel.
      • Solid and demonstrable experience of sales and marketing software (e.g., HubSpot, Metadata.io, Outreach, CRM), and analytics (e.g., Google).
      • Strong interpersonal, written, and oral communication skills.
      • Ambitious yet flexible self-starter who can work in a rapidly changing environment.
      • A desire to work hard, make a difference, and have fun doing it.
      • Superb leadership, communication, and collaboration capabilities.
      • Excellent time-management and organizational skills.
      • Advanced ability to drive creativity and innovation.Qualifications
        • Bachelor's degree in marketing, advertising, business, or in a related field or equivalent experience.Work EnvironmentNormal working conditions require normal to close concentration, visual attention, and manual dexterity. Lifting requirements 25/30lbs. Moderate noise. Some travel required for industry events/conferences and on-site meetings.About isolvedAs part of the isolved team, you will be equipped with the tools and resources needed to help you excel in your career - including professional development opportunities, amazing benefits, and a welcoming workplace where you will experience a true sense of belonging.isolved is an employee experience leader, providing intuitive, people-first HCM technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers ' who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high-growth organizations employ, enable, and empower their workforce by transforming employee experience for a better today and a better tomorrow.isolved offers competitive total rewards including health & welfare benefits, career development and advancement opportunities, 401k match, annual merit and pay for performance bonus eligibility and a flexible, safe work environment.isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are.This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities, but is merely the most accurate lists for the current job. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.#CB

Keywords: isolved, Eugene , Director, Channel Marketing, Executive , Remote, Oregon

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