EugeneRecruiter Since 2001
the smart solution for Eugene jobs

Product Marketing Manager, Customer Data Platform (CDP)

Company: Sitecore
Location: Remote
Posted on: May 3, 2021

Job Description:

Location: Remote (East Coast)

Sitecore delivers a digital experience platform that empowers the world's smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers more than 500,000 digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L'Oral and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at

This is a unique opportunity to come onboard a fast-growing company as Sitecore continues to experience spectacular growth all over the world. As a Product Marketing Manager for Sitecore's Customer Data Platform (CDP), you will be responsible for the overall GTM strategy, including vision, positioning, pricing/packaging, and sales enablement for Sitecore CDP, the company's holistic data activation and decisioning solution.

Position Summary:

The right candidate will be a dynamic, proactive team player who can help us differentiate our business with compelling messages that position us effectively in the CDP and Digital Experience Platform (DXP) markets. She or he will have the requisite skills to develop a deep understanding of our products, analyze critical market needs and trends, become the expert in our target customers and their buying criteria, and create presentations that clearly convey our vision and strategy. You also will drive the transfer of this knowledge to the sales channel, as well as collaborate with other functional leads to deliver innovative marketing programs that grow customer adoption. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. Core writing skills, original thought, and sales ingenuity also are musts for this position.


  • Develop an overall business GTM strategy for Sitecore CDP as a critical pillar of Sitecore's existing product portfolio as well as our roadmap to SaaS, working with teams to set, monitor, and achieve market share objectives. This includes competitive analysis, target markets and persona definition, messaging development, and other standard GTM initiatives.
  • Be the subject matter expert in CDP, the role of customer data in digital experience platforms, and related technologies including experimentation, personalization, and business-wide analytics, to develop and deliver a variety of content types-presentations, sales plays, tools, demo scenarios, videos, etc.-as needed to fuel sales and marketing success.
  • Develop differentiated product positioning and messaging, value props, use cases, and associated content to be leveraged by global sales marketing teams.
  • Externally evangelize Sitecore CDP and the Sitecore Experience Cloud at events, speaking engagements, and/or sales meetings.
  • Define and drive the GTM launch for new releases or updates to Sitecore CDP.
  • Be the expert on your buyers, how they buy, and their buying criteria; be the expert on your competition and how to crush them.
  • Aid other marketing teams (e.g., channel marketing, field marketing, events, webinars, AR/PR) to make sure their programs are infused with your thematic knowledge and subject matter expertise.
  • Work closely with product management to understand the strategic direction of Sitecore CDP and to influence the direction of the roadmap through your understanding of the market and buyer needs.
  • Assist sellers with deals, RFPs, and customer visits to help convince and win.
  • Build strong, trusting relationships with partners and cross-functional teams to successfully deliver co-marketing programs.

Job Qualifications:

  • 3 to 5 years of product marketing experience or equivalent role in the Digital Experience Management industry, with specific experience in customer data management, data integrations, digital experience platforms, and/or personalization/experimentation.
  • History of creating standard GTM deliverables such as GTM strategy plans, pitch decks, sales plays, and marketing messaging for blogs, social, emails, etc.
  • Exceptional interpersonal, verbal, and written communication skills with high comfort level speaking on webinars, conferences, and industry events
  • Experience working in a matrixed environment where creating collaboration and influence with multiple stakeholders across diverse backgrounds are required for generating results.
  • Strategic, analytical thinker with keen tactical execution skills, attention to detail, and ability to turn complex, technology heavy topics into digestible, compelling stories.
  • Strong project management skills and ability to manage numerous deadline-driven projects simultaneously.
  • Critical thinking to help with analysis of business, market and competitive trends.
  • Comfortable working with remote colleagues and stakeholders; experience working across disciplines and geographies.
  • Driven, self-organized team player with a demonstrated ability to achieve objectives in a fast-growing, entrepreneurial environment.
  • BS or BA in communications, marketing or tech-centric degrees are ideal.
  • Willingness to travel (global) 25%.

After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.

Keywords: Sitecore, Eugene , Product Marketing Manager, Customer Data Platform (CDP), Other , Remote, Oregon

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Other Jobs

Customer Service Manager - State Farm Agent Team Member
Description: h2 Position Overview /h2 p Are you outgoing and customer-focused Do you enjoy working with the public If you answered yes to these questions, working for a State Farm independent contractor agent (more...)
Company: Jim Kuhlman - State Farm Agent
Location: Corvallis
Posted on: 05/13/2021

Shift Leaders
Description: div p Were not in the burger business, were in the people business. /p p /p p Be part of a team that is 100 focused on creating that memorable customer service experience with each and every interaction. (more...)
Company: Carl's Jr.
Location: corvallis
Posted on: 05/13/2021

Description: p About Bi-Mart Corporation /p p We apos ve been a part of the Northwest for over 65 years. Bi-Mart stores are convenient, easy to shop and offer real values every day on name brand products. Whether (more...)
Company: Bi-Mart Corporation
Location: Corvallis
Posted on: 05/13/2021

Pet Image and Video Data Collection
Description: PET IMAGE AND VIDEO DATA COLLECTION Earn extra cash by doing a simple task with your pets Appen is working with a leading technology company on improving quality and capability
Company: Appen
Location: Corvallis
Posted on: 05/13/2021

Merchandiser (FT/Days/Seasonal)
Description: p 19.50/hourly /p p CLICK HERE to view our Merchandiser Realistic Job Preview Video /p p Full-time, Day Shift, Seasonal /p p Position is responsible for product merchandising within large volume (more...)
Company: PepsiCo
Location: Corvallis
Posted on: 05/13/2021

Civil Project Engineer
Description: h3 About the job /h3 p strong CIVIL PROJECT ENGINEER /strong /p p strong u Overview /u /strong /p p strong What We Are Looking for /strong /p ul li strong 8 years experience /strong (more...)
Company: Evolvinc
Location: Corvallis
Posted on: 05/13/2021

Housekeeping - Holiday Inn Express on the River
Description: p strong Northwest x Southern Hospitality /strong is looking to hire a strong full-time Room Attendant / Hotel Housekeeper /strong to uphold our high standards of cleanliness in our beautiful strong (more...)
Company: Northwest x Southern Hospitality
Location: Corvallis
Posted on: 05/13/2021

Safety Coordinator - Full Time
Description: Summary Under direct supervision of the Safety Officer, the Safety Coordinator will maintain all state and federal safety regulations for The Corvallis Clinic. The Safety Coordinator will provide oversite (more...)
Company: The Corvallis Clinic at Walnut Boulevard
Location: Corvallis
Posted on: 05/13/2021

Level 1 Assistant Manager(07201)
Description: Domino apos s - 2455 NW Monroe Ave Assistant Restaurant Manager
Company: Domino's
Location: Corvallis
Posted on: 05/13/2021

Instructor Pool - 2020/2021: Speech Communication
Description: div Speech Communication in the School of
Company: Oregon State University
Location: corvallis
Posted on: 05/13/2021

Log In or Create An Account

Get the latest Oregon jobs by following @recnetOR on Twitter!

Eugene RSS job feeds