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Product Marketing Manager, Customer Data Platform (CDP)

Company: Sitecore
Location: Remote
Posted on: May 3, 2021

Job Description:

Location: Remote (East Coast)

Sitecore delivers a digital experience platform that empowers the world's smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers more than 500,000 digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L'Oral and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com

This is a unique opportunity to come onboard a fast-growing company as Sitecore continues to experience spectacular growth all over the world. As a Product Marketing Manager for Sitecore's Customer Data Platform (CDP), you will be responsible for the overall GTM strategy, including vision, positioning, pricing/packaging, and sales enablement for Sitecore CDP, the company's holistic data activation and decisioning solution.

Position Summary:

The right candidate will be a dynamic, proactive team player who can help us differentiate our business with compelling messages that position us effectively in the CDP and Digital Experience Platform (DXP) markets. She or he will have the requisite skills to develop a deep understanding of our products, analyze critical market needs and trends, become the expert in our target customers and their buying criteria, and create presentations that clearly convey our vision and strategy. You also will drive the transfer of this knowledge to the sales channel, as well as collaborate with other functional leads to deliver innovative marketing programs that grow customer adoption. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. Core writing skills, original thought, and sales ingenuity also are musts for this position.

Responsibilities:

  • Develop an overall business GTM strategy for Sitecore CDP as a critical pillar of Sitecore's existing product portfolio as well as our roadmap to SaaS, working with teams to set, monitor, and achieve market share objectives. This includes competitive analysis, target markets and persona definition, messaging development, and other standard GTM initiatives.
  • Be the subject matter expert in CDP, the role of customer data in digital experience platforms, and related technologies including experimentation, personalization, and business-wide analytics, to develop and deliver a variety of content types-presentations, sales plays, tools, demo scenarios, videos, etc.-as needed to fuel sales and marketing success.
  • Develop differentiated product positioning and messaging, value props, use cases, and associated content to be leveraged by global sales marketing teams.
  • Externally evangelize Sitecore CDP and the Sitecore Experience Cloud at events, speaking engagements, and/or sales meetings.
  • Define and drive the GTM launch for new releases or updates to Sitecore CDP.
  • Be the expert on your buyers, how they buy, and their buying criteria; be the expert on your competition and how to crush them.
  • Aid other marketing teams (e.g., channel marketing, field marketing, events, webinars, AR/PR) to make sure their programs are infused with your thematic knowledge and subject matter expertise.
  • Work closely with product management to understand the strategic direction of Sitecore CDP and to influence the direction of the roadmap through your understanding of the market and buyer needs.
  • Assist sellers with deals, RFPs, and customer visits to help convince and win.
  • Build strong, trusting relationships with partners and cross-functional teams to successfully deliver co-marketing programs.

Job Qualifications:

  • 3 to 5 years of product marketing experience or equivalent role in the Digital Experience Management industry, with specific experience in customer data management, data integrations, digital experience platforms, and/or personalization/experimentation.
  • History of creating standard GTM deliverables such as GTM strategy plans, pitch decks, sales plays, and marketing messaging for blogs, social, emails, etc.
  • Exceptional interpersonal, verbal, and written communication skills with high comfort level speaking on webinars, conferences, and industry events
  • Experience working in a matrixed environment where creating collaboration and influence with multiple stakeholders across diverse backgrounds are required for generating results.
  • Strategic, analytical thinker with keen tactical execution skills, attention to detail, and ability to turn complex, technology heavy topics into digestible, compelling stories.
  • Strong project management skills and ability to manage numerous deadline-driven projects simultaneously.
  • Critical thinking to help with analysis of business, market and competitive trends.
  • Comfortable working with remote colleagues and stakeholders; experience working across disciplines and geographies.
  • Driven, self-organized team player with a demonstrated ability to achieve objectives in a fast-growing, entrepreneurial environment.
  • BS or BA in communications, marketing or tech-centric degrees are ideal.
  • Willingness to travel (global) 25%.

After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.

Keywords: Sitecore, Eugene , Product Marketing Manager, Customer Data Platform (CDP), Other , Remote, Oregon

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