Business Insights Manager

Company: PMX Agency
Location: Remote
Posted on: May 3, 2021

Job Description:

ForwardPMX is a global brand performance agency, home to 1,000 experts across 25 offices and 15 countries around the world. We create award-winning data, technology and media solutions that deliver breakthrough results and fuel growth to our clients' businesses. We strive to be the best destination for the industry's top global talent, creating an inspired, collaborative workplace culture that enables smarter problem solving and more focus on innovation.

ForwardPMX is looking for a Business Insights Manager. As a Business Insights Manager at ForwardPMX, you will be responsible for developing, managing and interpreting results from incrementally testing and media mix models that provide vital performance measurement of acquisition and retention media campaigns for leading brands. You will support a data-driven consultancy team leveraging data science, automation and visualizations to identify metrics-based strategies for driving media efficiencies and effectiveness. The role requires a combination of creativity and strategic thinking, as well as strong analytical, technical and managerial skills. We aren't looking for an Analytics Manager, but a Data Storyteller; someone who can interpret data that will tell story brands never thought possible.

Responsibilities:

• Work closely with internal teams and clients to define, develop and deploy targeted in-market tests of digital media (SEM, Paid Social, Programmatic, CTV, etc.) to measure performance lift that guides budgeting decisions and strategic planning.
• Build iterative test methodologies and marketing mix models which incorporate evolving best-practices for marketing measurement and addressing business intelligence needs.
• Interpret paid and owned media performance across platforms and channels to define audience opportunities, media mix model strategies and multi-touch attribution.
• Run ad-hoc analysis and statistical confidence testing to inform of causal factors influencing results and validate results.
• Work closely with BI team for the development of automated data visualizations (e.g. Tableau, Datorama, GDS) to empower stakeholders with insights and performance metrics on-demand.
• Coordinate projects with partner agencies and internal data science team to build new models that explain performance marketing performance by channel, device, market and tactic.
• Develop media key performance indicators by analyzing and understanding which media metrics predict sales performance.

Requirements:

• 4+ years of experience developing and executing media performance measurement strategies and 'test and learn' plans, preferably in Ecommerce and DTC marketing.
• 3+ years of hands-on experience with attribution studies and interpreting media mix models.
• Motivated and intellectually curious. Eager to find the answers to the questions buried in the data and communicate them clearly to internal and external stakeholders.
• Familiarity and aptitude with query development in SQL. (Programming in R and Python a plus).
• Confidence to present complex analyses to executives and field emergent questions in consultative manner using relatable terminology over jargon.
• Strong familiarity with digital platform landscape, tracking methodologies and outputs for Google Marketing Platform, Facebook, Trade Desk and similar.
• Ability to balance multiple priorities and meet project deadlines.
• Strong MS Excel, PowerPoint skills.
• Excellent oral and written communication skills.

At ForwardPMX, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

ForwardPMX is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.

Keywords: PMX Agency, Eugene , Business Insights Manager, Other , Remote, Oregon