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Content Marketing Manager

Company: Transunion
Location: Remote
Posted on: May 3, 2021

Job Description:

What We'll Bring:

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.

Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology.

What You'll Bring:

TransUnion is looking for an innovative Content Strategy Manager for its global B2B Credit Risk solution. The ideal candidate will develop, execute and implement compelling, multichannel, bar-raising content strategy that drives engagement and supports TransUnion's position as an industry leader in risk, data insights and analytics - and ability to help businesses make informed decisions and transact with confidence. This candidate must excel at working with cross-functional teams to develop content that speaks directly to our global customer's critical business issues and TransUnion's differentiated value throughout all phases of the buyer journey. A background in B2B financial services content development is preferred.

The content marketing manager will own the content strategy of different assets in support of our integrated, multi-deliverable global campaigns, including thought leadership, consideration and purchase stage content.

  • Background in financial services content writing and/or technical writing required
  • Previous work within a Content Center of Excellence, delivering content that can be adopted and easily adapted by regional marketing teams
  • Creative, out-of-the-box thinker
  • A passion to create bar-raising content that provides great customer experiences
  • Someone who isn't afraid to roll up their sleeves to organize our global content and get work done

Impact You'll Make:

  • Develop and scale a multichannel demand gen campaign content strategy that aligns credit risk solution with vertical and regional business objectives and data-driven insights, resulting in demand and measurable impact on growth and retention
  • Lead a team of content creators, contractors and third-party research vendors
  • Weave our brand voice and narrative throughout all solution content
  • In coordination with the vertical and solution marketing leads, collect GTM inputs and content needs from various lines of business, regions, product marketing and global solutions
  • Create a content strategy for different asset types and channels throughout the entire buyer journey
  • Establish a content library to be leveraged in "always-on" digital campaigns, continuously driving leads and TransUnion's presence as a primary trusted advisor and thought leader
  • Work with sales enablement teams to ensure content assets and strategy is shared with various sales teams in all TransUnion regions
  • Maintain the content editorial calendar for global credit risk solution
  • Develop KPIs, reporting and analyses of content performance, and test and adjust content strategy to develop a high performing content assets

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

TransUnion's Internal Job Title:

Manager II, Marketing Content

Keywords: Transunion, Eugene , Content Marketing Manager, Other , Remote, Oregon

Click here to apply!

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