Global Director CRM Marketing

Company: StockX
Location: Remote
Posted on: June 10, 2021

Job Description:

Help shape the next generation of ecommerce for the next generation of consumer.

Help shape the next generation of ecommerce for the next generation of consumer.

About the role

As the Global Director CRM Marketing, you will be responsible for communications and programs to increase retention and engagement of the StockX website and apps across email and push notifications globally. You will collaborate with all parts of the business to create and execute CRM strategies that move business metrics, migrate customers through the lifecycle funnel and delight our customers.

This is a chance to work with a world-class digital marketing team and help drive this fast growing company's customer contact strategy, from end-to-end. Reporting to the VP of CRM & Loyalty, you'll be responsible for managing a team of three, developing and crafting email and push communications to nearly 20MM StockX customers, on a daily basis. We're looking for a seasoned B2C e-commerce or retail marketer, who can coordinate a go-to-market calendar, manage and develop a team, while balancing the fast-paced changes in this transformational company.

What you will do

• Increase user engagement and retention through multi-channel strategies (email & push notifications globally)
• Build a deep understanding of the customer base to identify core insights to drive effective audience segmentation, targeting, & communications planning
• Optimize the digital marketing communications process by establishing best-in-class processes, communications and planning
• Develop, design & conduct A/B testing to help optimize our personalization capabilities
• Establish and own the annual and weekly channel performance goals and have the skillset to know how to navigate through high/low demand seasonality
• Responsible for the forecasting of send volume, contact cadence optimization and lifecycle segmentation strategy
• Partner with the analytics team to assess campaign performance and identify key opportunities
• Work collaboratively with other Creative, Marketing, Technology and Product Managers to develop best in class content, user experience, and promotion of product features.
• Maintains CRM cross-channel editorial calendars for title, program campaigns, and key initiatives.
• Continually and proactively search for new opportunities to grow owned channels, assess new partners and technology, and innovate on communication strategies
• Responsible for the ESP relationship and identifying opportunities for enhancements

About you

• Minimum of 7 years experience within CRM or Digital Marketing
• Minimum of 4 years in a leadership role
• High school diploma or equivalent
• Copywriting experience
• Seasoned with setting and owning a revenue and send volume forecast
• Proven experience working with integrated marketing teams, such as creative, social, and vertical owners
• Bachelor's Degree in Marketing a plus

US Detroit or US Remote

About Us

Our global platform offers unprecedented access to current culture while our data-driven, bid-ask model provides buyers with the real-time visibility to know they're getting a fair price. And, unlike other ecommerce sites, StockX hand-checks every purchase (20,000+ daily trades) at one of our regional authentication centers.

StockX's special formula has rocketed the company to a multibillion dollar valuation, with 10M+ lifetime trades on the platform-more than half of those coming in the last year. And we're just getting started.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. StockX reserves the right to amend this job description at any time.

Keywords: StockX, Eugene , Global Director CRM Marketing, Other , Remote, Oregon