Email and CRM Marketing Manager

Company: Roofstock
Location: Remote
Posted on: June 12, 2021

Job Description:

Roofstock is the leading marketplace for investing in single-family rental homes. Our mission is to make real estate investing radically accessible, cost effective and simple. We want to use technology to transform the way real estate is bought and sold and make real estate investing as simple as investing in stocks. Simply put, we are passionate about helping our customers build wealth through real estate.

Roofstock has been recognized as a Great Place to Work and was recently named to the Forbes Fintech 50 and the Red Herring 100 lists of most innovative companies. Roofstock has raised over $135M to date, is based in Oakland, California and Dallas,Texas with approximately 180 people and is growing rapidly. Check out our reviews and see why our employees love working here!

We've built an amazing culture where everyone has a voice. We're nice. We get things done. We have fun. We believe in work-life balance (yes, you can really take a vacation). And our values are pretty B.A.D.A.S.S.

Be customer obsessed.

Act like an owner, because you are one.

Don't be afraid to break things in the pursuit of better.

All of us are empowered to do the right thing.

Stay curious and create what's next. Fast.

Seriously. No jerks.

Roofstock is looking for a Email and CRM Marketing Manager to drive user engagement,

acquisition and retention throughout the customer journey across both Roofstock and Stessa user bases. As a customer-centric leader, you will be on the forefront of our customer experience and manage our fastest-growing engagement channels.

What You Will Do

• Analyze the customer journey and conversion funnel to proactively offer ideas and insights to improve the customer's issues and challenges
• Define audiences, leverage data science propensity modeling, and craft bespoke campaign and engagement strategies
• Build personalized campaigns and campaign workflows with customer-centric focus on campaign design and aesthetic
• Partner with sales and transaction teams to maintain a customer-focused attitude with a focus on activities that create lifetime customers
• Report out regularly on campaign/strategy performance, identifying opportunities for continuous improvement and optimization
• Run A/B tests and other growth experiments, properly instrumenting the experiments, reporting results, and applying lessons learned
• Recommend improvements to product and content teams based on behavioral insights to drive improvements and long-term automation
• Manage diverse set of stakeholders on both Stessa and Roofstock side including product, marketing, and sales

What You Bring With You

• Bachelor's degree in Marketing, Communications, Business or a related field
• 5+ years experience in direct and digital marketing ideally in a similar industry
• Strong analytical foundation and data-driven approach to understanding a business
• Familiar with Hubspot, Iterable or other similar platforms (e.g. Braze) that rely on features such as data feeds, handlebars, etc to build campaigns
• Ability to write SQL/HTML strongly preferred
• Curious, critical thinking with an ability to interpret data
• Strong communication and project management skills
• Team player attitude with good follow through

#LI-Remote

For our regular full-time roles we offer a great benefits package!

Competitive compensation

Medical, Vision and Dental for you (95%) and your dependents (65%)

401k

Flexible time off and sick days

Supplemental bonus to support "work from home" office needs

Equity incentives to give you a stake in the Company's future

As a remote team we are an upbeat and collaborative work culture

Virtual company-sponsored outings

Roofstock is an equal opportunity employer. In keeping with the values of Roofstock, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

Keywords: Roofstock, Eugene , Email and CRM Marketing Manager, Other , Remote, Oregon