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Senior Account Manager, Performance Marketing

Company: WCG
Location: Remote
Posted on: June 12, 2021

Job Description:

Recently named Best Place to Work by MM&M, The Holmes Report, PR News, PRWeek, and AdAge, Real Chemistry is an integrated marketing and communications firm powered by analytics and specializing in healthcare. We are currently looking to add talented professionals to our growing team. This is a great opportunity to join a dynamic, fast-growing global agency.

ROLE SUMMARY

The Account Manager, Performance Marketing, is responsible for executing day-to-day projects and client deliverables across one to two accounts. You'll be seen as the day to day partner to clients, and will leverage your developing knowledge of performance marketing to support performance marketing strategy development and delivery. You will activate advanced marketing and advertising campaigns for our clients, leveraging your capabilities in dynamic ad creative, personalization, advanced integration of DMPs, and the adtech and martech ecosystems.

What You'll Do:

Client Relationship

  • You'll be the main W2O point of contact with the client marketing team, developing and maintaining meaningful and productive client relationships to ensure that strategic recommendations and deliverables surpass client expectations

  • Initiate on-going communication with clients to manage and align expectations, ensure staffing resources and performance expectations are met and provides ongoing strategic counsel

  • Provide proactive counsel on research findings, the external marketplace, competitive pressures and brand influences to sell agency expertise, gains consensus on creative ideas, and develops strategic initiatives

  • Manage multiple client engagements of varying sizes in a fast-paced environment

Strategy

  • Collaborate with client peers to drive strategic solutions that respond to business and communications challenges

  • Identify new opportunities to help their business and brand

  • Create thoughtful, clear, concise decks that outline business objectives, POVs, strategic plans, etc.

  • Provide counsel and guidance internally and with client on overall campaign performance, guiding creative and placement optimizations, providing strong input on measurement data, and guiding the team on all reporting outputs. Must have strong knowledge of the platforms and data used to support and measure the overall performance of the campaign

  • Thoroughly understand W2O's capabilities and demonstrates a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success, reach a broader audience and use all the tools at their disposal

Operations

  • Inspire and leads internal teams to ensure technical and operational excellence in all executions

  • Serve as the escalation point for execution and project challenges, utilizing technical and influence skills to problem solve and keep projects on-time and on-budget

  • Partner with practice and shared service leads throughout the business to identify opportunities to streamline, elevate and innovate our tactical processes, incorporating feedback from direct reports

  • Work directly with Account and Media counterparts to develop, vet, and execute campaign scopes and ensures all team members are tracking to responsibility/budget

Who You Are:

  • A builder - who can see where the puck needs to go, and lay the framework for implementation, guiding delivery and client expectations too

  • An omnichannel guru - who's formed a solid understanding of performance marketing, and wants to continue to delve deeper into, digital sites, display, as well as digital media platforms, and what they can do to increase client ROI

  • A cool cucumber - who understands how to offset the pressure associated with tight deadlines and quick turnaround times, and remain a solutions-oriented partner

  • A doer - you don't wait for someone else to fix things. You think strategically about problems and offer recommendations to relevant parties as to how best avoid setbacks and snags

  • Ability to execute client deliverables with a sense of urgency and client service orientation

  • Ability to communicate with managers when deadlines will not be met

Experience

  • You've achieved a midlevel account management/client services or project management role at a pharmaceutical/advertising/healthcare or biotech organization

  • You have at least a couple of years managing a client's performance marketing/advertising-driven activities across display, video, social and search

  • You've got solid understanding of at least two media platforms (AdWords, DoubleClick, MediaMath, Trade Desk, Facebook) and processes, and general familiarity with tag management tools (GTM or Tealium)

  • Exceptional project management skills; demonstrated ability to work under pressure to meet deadlines, prioritize and manage detailed budgets

  • Knowledge of medical/scientific/technical terminology and clinical data on assigned projects/accounts. Managed Markets experience preferred

Real Chemistry offers a comprehensive benefit program and perks, including flexible PTO, expanded paid leave for new parents including Your 4th Trimester , a program that helps new parents transition back to work, and a five-week sabbatical program. Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans. Learn more about our great benefits and perks at: http://www.realchemistry.com/

Real Chemistry is committed to being an Equal Opportunity employer. As such, we seek motivated and qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. We strive to employ, motivate, advance and reasonably accommodate any qualified employees and applicants. We believe diversity of persons and ideas forms the most comprehensive, forward-looking company.

Keywords: WCG, Eugene , Senior Account Manager, Performance Marketing, Other , Remote, Oregon

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